Company description::
For Immediate Release:
'ROCK MEETS HIP-HOP @ CLUB MAYAN DURING
E3 GAMING CONVENTION'
(Sponsorships are available)
WHAT: E3 interactive gaming AND music concert and promotion!
* Kickoff off the “Cool Series’ concert tour.
* Benefits Little Kid’s Rock – Little Kid’s Rock provides free music classes and musical instruments to children in public schools nationwide. (Supported by Carlos Santana, Bonnie Raitt & BB King (www.littlekidsrock.org)
* Benefits Rock The Vote & Rap The Vote!
* Celebrities & Press Coverage
WHERE:Club Mayan, Los Angeles
WHEN:Monday, May 10, 2004 – Los Angeles- E3
WHO:MTV & MTV2 Friendly acts (TBD)
*Current partners include – Napster, Rock The Vote, Buzzine Magazine, Starbucks Coffee, Basement LA, Pyramat!
WHY:Align your brand with the power of entertainment. Entertain clients, reward employees, introduce new products, and schmooze with celebrities and leverage the press in attendance for photo opportunities and select media placement.
Partnership Benefits – Exclusivity
The partner group will consist of nationally and regionally recognized and smaller start-up companies who seek the exposure of a growing market. Sponsorship Levels: Title Sponsor: $15k-$20k (one), Platinum Sponsor: $10k-$14.9k (two), Gold Sponsor: $5k-$9.9k (3), Silver Sponsor: $2k-$4.9k (4).
Partnership Value
Sponsors should expect to capitalize on the large media & celebrity presence at the Mayan Theater. We anticipate enthusiastic local & national media coverage from E-Entertainment, Hollywood Access & Entertainment Tonight.
Target Demographic
*Consumer Base- Active, affluent, passionate about news, entertainment, gaming, art, culture & lifestyle in San Francisco & Los Angeles. Active online users, early adopters of new technology.
*Age: 21-32=52% 33-49=28%
*Gender: Male<52%, Female>48%
*Household Income:<$25k- 18%, $25k-$49k- 28%, $50k-$75k- 21%, $75k-$100k 16%, >$100k- 7%
*Education: High School-16%, Associates-23%, College-29%, Post Graduate-3%
New Product Launch
Wherever product originates in the world, ‘The Cool Series’ tour at E3 provides a unique opportunity to showcase new and existing product. The media will be drawn to the event because of the convergence of music, gaming, celebrities, free concert tickets and alcohol. Whether your new product is technical, aesthetic, refreshing, entertaining, or provides a welcome respite. The “Cool Series’ at E3 will spotlight your product offering to an impressionable audience.
Sponsor Recognition
Our sponsors will receive a full complement of media coverage augmented by Graffiti PR’s efforts and web site postings, wireless text messaging blasts and web link share. On site branding opportunities are numerous including venue branding, branding on all Promotional items, Regional print ads & Radio/TV broadcast.
Post Evaluation
As part of the partner package of benefits, our promotion and advertising partners will compile an attendance and media exposure report to assist in evaluating their marketing dollars.
For More Information and a sponsorship package please contact:
Shaun Saunders
Sr. VP Media Relations
@ Graffiti PR
e. graffitipr@comcast.net, graffittipr@aol.com
w. www.graffitipr.com
m. (917)669-9647
f. (208)979-4945
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